Data Marketing & AI
Bring analytics into your strategy – and boost your impact.

Yes – the certification is issued by Sorbonne University in Paris. Upon completing the Data Marketing & AI training, you will receive an official certificate from this prestigious institution, which significantly enhances your CV for future job applications.

Our training programs can be financed in various ways:

• Education voucher (Bildungsgutschein): If you are unemployed, job-seeking, or at risk of unemployment, you may be eligible for a Bildungsgutschein from the German Employment Agency or Jobcenter. This covers the full cost of your training.
• Self-financing: You can also choose to cover the course fees yourself. If paying the full amount upfront is not feasible, we offer installment plans – allowing you to start your training from just €225/month.
• Employer-sponsored training: If you’re currently employed, you can discuss the possibility of full or partial funding with your employer.
• Qualification Opportunities Act (Qualifizierungschancengesetz): Introduced in 2019, this initiative supports companies in upskilling their employees and provides financial assistance. It includes partial funding of training costs and salary subsidies through the Federal Employment Agency. It primarily targets employees affected by structural change who wish to realign their careers for the future

Yes. From day one, you gain access to our Career Services platform, with all essential job search resources and workshops – available even after your course ends.

• Individual coaching sessions with dedicated career managers
• Expert-led workshops on imposter syndrome, networking, data-focused CVs, and LinkedIn
• Alumni Talks with insights from former students
• Visibility-boosting initiatives: CV contests, DataDays, project blogs, recruitment fairs, expert webinars, and more

A dedicated Slack channel shares all updates, job offers, and events for active job seekers.

A Data Marketing & AI Expert is a professional capable of analyzing and leveraging internal and external company data to optimize digital marketing strategies. Using data marketing tools, they make decisions based on reliable and concrete data, improving campaign performance and refining target audiences.

As part of their training, these professionals acquire key skills such as user data analysis, programming in Python and SQL for data manipulation, and data visualization using tools like Google Analytics and Looker Studio. They also master growth hacking and marketing automation techniques powered by AI to drive business growth and customer acquisition.

Their expertise also includes digital strategy, CRM, SEO, SEA, and a strong understanding of data protection regulations such as GDPR.

At the beginning of their career, a Digital Marketing & Data Analyst in Germany can expect a gross annual salary of around €35,000 to €45,000, depending on their profile, location, and company size.

With a few years of experience, this can rise to over €55,000, especially in data-driven companies, tech firms, or larger marketing teams.